Despite a planned twenty-year tenure, the theme was discontinued in , but was rebooted in for a further two years. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Bionicle's success prompted subsequent Lego themes to utilize similar story-telling methods. After suffering a ten-year downturn in the s, the Lego Group went forward with the belief that a theme with a storyline behind it would appeal to consumers.
Their initial attempt was the space opera franchise Star Wars , which became an instant success. However, the royalty payments to Lucasfilm marginalized Lego's profits, prompting them to conceive their own story-driven themes. One of the writers who received it was Alastair Swinnerton , who rewrote the concept and was later invited to pitch it to the Lego Group at their headquarters in Billund, Denmark. The revised concept was well received and Swinnerton was commissioned to expand his initial pitch into a full 'bible'.
On his second visit to Billund, the project was given approval and entitled "Bionicle" at an internal Lego meeting a portmanteau constructed from the words " bio logical chro nicle ". To accompany the sets, Lego worked with Swinnerton and the creative agency Advance to create an elaborate story featuring red herrings, arcs and extensive lore centering on half-organic, half-robotic characters and telling it across a vast multimedia spectrum including comic books, novels, games, movies and online content.
One particular element — the then-innovative 'ball-and-socket' system which created free joint movement — would feature heavily in Bionicle and be expanded upon in subsequent sets. The first wave of Bionicle sets were initially launched in December in Europe and Australasia as a "test market" to predict how well the series would sell in North America.
The official website, explaining the premise of Bionicle, also debuted around the same time. Collectibles such as weapon ammo and the "Kanohi" masks that certain characters wore were also sold; some became rare and valuable and withheld secret codes that when entered onto the official Bionicle website, provided the user with "Kanoka Points" that enabled them to access exclusive membership material.
As Bionicle's popularity rose, it became one of Lego's most successful properties, accounting for nearly all of their financial turnover from the previous decade. Bionicle was named as the 1 Lego theme in and in terms of sales and popularity,  with other Lego themes at the time failing to match profits generated by Bionicle. Its popularity led to high web traffic on its official website, averaging more than one million page views per month, and further kinds of merchandise such as clothes, toiletries and fast-food restaurant collectibles.
On November 24, , Lego announced that production on new Bionicle sets would cease after a final wave was released in The decision was made due to recent low sales and a lack of new interest in the theme, possibly brought on by its decade-long backstory and lore. A successor theme, Hero Factory, launched in mid It continued to utilize the building system introduced in Bionicle before evolving into the Character and Creature Building System CCBS that would later be carried over into other Lego sets and eventually Bionicle's reintroduction.
At his request, long-term Bionicle comic book writer and story contributor Greg Farshtey was given permission to continue the Bionicle storyline, with chapters for new serials arranged to be posted regularly on the website BionicleStory.
Farshtey continues to play an active role in the Bionicle community and regularly contributes new story details via online forums and message boards. Work on a reboot to Bionicle began in Matt Betteker, who was a junior designer on Hero Factory, was promoted to senior designer for the project.
The theme's comeback was announced on September 19, , with the first wave of sets and story details revealed at New York Comic Con on October 9. The reboot launched in January to a mixed reception from toy critics and fans of the original Bionicle franchise, with the playability of the new sets and the inspiration taken from the theme's first toy wave being praised, but the simplified story and undeveloped characters receiving less positive feedback.
Despite plans to release new Bionicle sets through to at least , Lego discontinued the reboot in due to low sales. Set in a science fantasy universe featuring a diversity of cyborgs , the main story details the exploits of the Toa, heroic beings with elemental powers, whose sworn duty is to protect the Matoran — the prime populace of their world — and reawaken the Great Spirit Mata Nui, their god-like guardian who was forced into a coma state by the actions of the evil Makuta.
Michail Antonio's West Ham evolution from utility man to star striker. Raise taxes on the wealthy now says left-leaning think-tank, after Keir Starmer rejected increases. Virgin Media just added this awesome Sky TV feature that subscribers will love. Dr Radha: This is an ideal time to reflect on our core values. First travellers leave hotel quarantine at Heathrow airport. City Spirits: Japanese whiskymakers bid sayonara to imposters. Prosecutors just got millions of pages of Trump documents.
Luxury retailer Farfetch reveals huge pandemic boost to revenues as locked-down fashionistas shop online. Stand or kneel?
Love Meghan Markle's strappy Aquazzura heels? Future of phone cameras, Echo Show 10 reviewed, and more - Pocket-lint Podcast How to live longer: Apple cider vinegar reduces diabetes and cardiovascular diseases. Smart motorway safety inquiry launched by MPs. North Korea makes Russian diplomats push themselves out of country using handcar amid Covid restrictions. Homeless couple surprised with a wedding. Ruling imperils push to include minimum-wage hike in relief bill. Joe Wicks forced to cancel PE livestream last-minute after his wifi collapses.
This classic red carpet make-up trick is the key to wearing lipstick with a mask. Please tell us where you read or heard it including the quote, if possible.
Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! From ideals to friendships. Rest on them, but not for too long. And 'mood board' too. We're intent on clearing it up.
We're gonna stop you right there. How to use a word that literally drives some pe The awkward case of 'his or her'. How many of these commonly confused words do you Test your knowledge - and maybe learn something a Login or Register. Save Word. Definition of bionic. Did You Know?
Omnos (Early Metal Version) - Eluveitie - Evocation I (The Arcane Dominion) (CD, Album), Chelsea Girl - Simple Minds - Celebration (Cassette), Simon Boccanegra: Act I - Licia Albanese, Jussi Björling, Victoria De Los Angeles, Robert Merrill, Z, Antique Toy - The Future Sound Of London - Teachings From The Electronic Brain (The Best Of FSOL) (C, The Count Basie Trio - For The First Time (CD, Album), Will I Ever - Various - I Love 2000s (2000 - 2002) (Classic Mixes) (Volume 1) (CDr), Somebody To Love (Live) - Jefferson Airplane - Flight Log (Vinyl, LP), Purple Rain - Prince - MP3 (CD), Lill Lindfors - Den Första Sommaren (Vinyl), Beneath Allergic Reaction (To You) - ????????? - - Deep (23) - Dear Rockers (CD, Album)